Published Aug 20, 2007Date of Birth: 2003
Releases to date: 25
Biggest seller: Consumption Records Sampler, Frank F_BA
Upcoming releases: I Cover Your Songs compilation
Gonna Start a Revolution
"A major goal was to inspire people, to create and participate in a model of distributing music that was different than the system that we are all accustomed to that is rarely questioned, even within indie music. Money didnt seem to make sense because it was like How much am I going to charge for this? Really the main priority was to get the music out there. I thought of making it really cheap, but then it was like a dollar. You sell 15 tapes and you have 15 dollars? It seemed kind of petty. Charging money for it seemed petty, giving it out for free seemed like a waste of energy because people will accept it even if they dont want it, so I figured people should have to do something in exchange. Thats where the art challenge came in. We make art, and then you make art.
Art for Arts Sake
"A lot of people put a lot of time and effort into making the tapes and its not really a lot to ask. If somebody didnt want to pay for a tape or a record its generally because either that they dont have the money or they dont think they should have to pay, so it becomes about an unwillingness to part with money for whatever reason. Whereas paying for the tapes, generally when people feel reluctance its usually because theyre kind of shy or insecure about being creative and having people see that. So its a great opportunity to let people know that really it doesnt matter what you do. Different things appeal to different people and different art challenges appeal to different people. Some are challenges asking you to draw, some ask you to sing; they can be unusual situations. Sometimes people pick the tape based on the art challenges involved. Its not going to be judged, its not going to be graded. The only requirement is that you make an effort to do something.
"One challenge is the cassette format. When I first started I used cassettes because it was accessible. I didnt have a computer; I didnt have a CD burner. Now its like this curio. A lot of people dont use tapes. So there is the challenge on the one of hand of wanting as many people to hear the music but on the other hand Im using cassettes as a format. Although I have to say a success that Im very proud of is that Ive had people tell me Im not gloating here that because of Consumption Records they still keep a cassette deck in their house. Im still a bit of a Luddite in many ways so I dont really see why I should stop doing what Im doing just because a lot of people dont want to use tapes anymore. I think tapes have their own appeal. Music is very personal and theres a lot of nostalgia involved around music. There are some people that are not always into the newest thing.