Published Jul 23, 2007Date of Birth: January 2006
Releases to Date: 9
Biggest Seller: Danny Michel Welcome Home: 1997-2007
Upcoming Releases: Ford Pier, Shuyler Jansen, Forbidden Dimension
Four years ago, Dawn Loucks and Jennifer Abel established their first imprint, Saved By Radio. Both feisty cancer survivors, the two CJSW disc jockeys bonded over the healing power of music and their fondness for Alberta bands. They spent the next few years as the loudest champions of prairie talent buying touring vans for bands, spotting them cash for rent and churning out 18 releases (from Falconhawks Hot Mouth to BYOP, a Stompin Tom Connors tribute album). While they have several CD releases in the works for Saved By Radio, theyve recently switched gears to focus on better sounding wax, hence Saved By Vinyl. Along with Owen Merrifield, these two women are enthusiastic trailblazers armed with as much intelligence, patriotism and fuck-you punk rock spirit needed to disarm a slightly haughty Toronto-centric Canadian music scene.
Dawn Loucks: "At the beginning of the label, I would say, for sure, people treated us like 16-year-old girls that had their dads money. It was shocking. Id say, well no, actually Ive worked in business. I know how business works. I get that a lot too from people, like, this should be more business-like. No, it shouldnt. I can do whatever I want. It doesnt have to be about something thats all about turning some kind of profit. I dont even have to break even if I dont want to. People use that as an excuse to treat someone badly you should be more business like. So that means, you can treat me not very nicely and thats okay? Screw you guys.
Flippin the Bird
"The thing thats really saved me and this is just the vinyl. Its saying fuck this, were going to do what we want. Were allowed to operate on the outside. We dont really need distribution for vinyl. Its nice to have, but you dont need it. Who gives a shit. We sell way more mail orders than weve ever sold in stores. Whats been good for us too is you can phone up any person in Canada who makes music and say, Would you like to put your record out on vinyl? Anyone will take your call. All of a sudden, you can talk to whomever you like. Its been a lot more gratifying. Its good that my aspiration is never to work in the industry only to work outside. Weve finally found ourselves in a niche that is exactly where I want to be.
"Its really not that hard and it really doesnt cost that much. People dont want to mess with it because its not one-stop shopping. I really like the fact that we do the vinyl in Nashville, we do the mastering in California and we do the art here. It was the Summerlad who said John Goldman has to master it. Hes the guy who cuts lacquers. I swear to God, when you hear the stuff he masters, it sounds like the musician is sitting beside you breathing in your ear. Weve been pressing in a place in Nashville theyve been around since the Four Tops. We do the downloads with Zunior. It gives them some revenue thats the way I think about it too. If we have some money, we should transfer it around to help everybody keep doing this crazy thing theyre trying to do.
Life After Cancer
"At the beginning, I talked about it a lot because I was just recovering. Now, its been seven years since I was diagnosed. Ford Pier just sent me the artwork for his EP. On the back is this thing, I think its a picture of coral, but it looked exactly like the cancerous lymph node that they removed from me. I got it on the seventh anniversary of my diagnosis. I had to email Ford and say I know this is weird, and its totally fine, I dont want you to feel bad about it. Its just life staring me in the face and always reminding me that this is one of the reasons that I stayed alive.